Research Overview

I am passionate about conducting insightful, theory-driven research on persuasive information systems (IS). Specifically, I investigate how technologies convince or dissuade individuals to engage in behaviors via the motivational and cognitive pathways. My research makes theoretical and practical contributions to multiple domains, including human-AI interactions, e-commerce, and social media.

My main methods:

• Experiment 

• Survey

• Structural equation modeling

• Text mining

Publications: Google Scholar